Being seen is everything these days, especially if youre trying to get your business off the ground and running. With the competition among various small businesses in so many industries, it is important that you take time to plan and design the right signage to attract potential clients.
Signs can be outdoor signage and indoor signs. However, these are two different things when it comes to design requirements. Outdoor signs need to call more attention. For example, billboards and banners for outdoor signage are generally designed to be bigger with louder graphics than the usual signs. Billboards are a bit more expansive and maybe a bit impractical for small business advertising. On the other hand, banners are the most cost effective type of outdoor advertising. Banners are seen, read and acted upon over and over again each day. Whether you want to create product awareness, introduce special pricing, promote an event or draw visitors to your tradeshow booth, colorful indoor banners are a sure way to make an impact and generate excitement.
Banners can also be used as outdoor signage. Draw attention and awareness to your business or organizationor promote an event, product or service with high-impact outdoor banners. They are practical because they are versatile, durable, affordable, and are very likely to get seen even from a distance. Another advantage of banners as signage is that they are easily movable. You can hang them on the side f a bus or on benchesanywhere basically, as long as it is in a populous area. Furthermore, you can still store banners for future use so you wont have to have another one printed out unless its totally necessary.
Your outdoor signage is often the first thing a potential customer sees. Your sign should be sufficiently bright and conspicuous to attract attention (without being garish or tacky) and sufficiently informative to let prospective customers know what’s sold there. To get some idea at what calls attention, why not go around and see what catches your own eyes. Make note of colors, shapes, graphic style, font style, and determine whether a sign is placed too up high or awkwardly too low on a building. Remember that the basis of a good custom sign is the first impression it leaves on a person.